Management / One in four high street shoppers want iBeacon technology in stores, says survey

One in four high street shoppers want iBeacon technology in stores, says survey

More than one in four high street shoppers, 28 per cent, would like for the shops they visit to know exactly who they are when they walk in, based on location-based technologies such iBeacons, in a survey commissioned by Salesforce UK and conducted by Harris Poll.

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In addition, about one-third, 32 per cent, of high street shoppers now expect the shops they visit to know what prior online research they’ve done on the retailers’ websites – including their wishlists, any abandoned carts, and their related social media activity – so they can receive better service.

It’s no longer the affluent who expect VIP treatment when their pocketbooks are out, more than a third, 39 per cent of high street shoppers would be willing to share data around their personal preferences with a retailer to receive faster and more convenient service once they are in the shop.

A further, 43 per cent indicated that they would be more likely to shop at a certain retailer based on the technology that the store associates use to assist customers.

And while many high street shoppers are highly knowledgeable, 81 per cent say they have asked for a store associate’s opinion on a product before purchasing it.

But some retailers have some catching up to do when it comes to product knowledge as 38 per cent of high street shoppers believe that they’re typically better informed on the deals, offers and promotions available than the sales associate.

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