The power beyond payments
1 October 2016
Can a simple payment platform really improve business performance and deliver a top-level customer experience all in one go?
The short answer is yes. With more and more consumers using their smartphones to make payments, it’s essential for businesses to keep up with demand. By using Zapper’s complete customer insight and marketing platform, businesses can not only future-proof their service but also directly communicate with users, increasing brand awareness and improving customer experiences.
Gerry Hooper, CEO of Zapper UK, says: “Our goal is ubiquity. Zapper users are able to make payments in different environments throughout their daily routine. The power is beyond the payment and businesses can now use this simple solution to understand individual customer habits to inspire more visits. With influential brands such as Alipay, epay, WoraPay, i-movo, Palmer & Harvey, Nisa, nGeneration, RDP (EPOS supplier to Booker Premier), Harvey Nichols and local councils all recently partnering with Zapper, our solution is seen as a real game-changer for the industry.”
While Zapper has been disrupting the global hospitality industry for the last 18 months, it’s now expanding to other sectors, mainly retail. With a host of convenient features all included within the app, consumers around the world are able to ditch their cards (not to mention their wallets!) completely, and pay using their smartphone either at home or out and about.
Enabled by using the Zapper app to scan a unique QR code, the bill is instantly uploaded to the user’s smartphone for secure payments, bill splitting, tipping, voucher redemption, loyalty rewards and review features. Zapper gives businesses a smart way to increase future spend by creating bespoke promotions and rewarding loyalty through in-app offers, push notifications and beacon technology.
Due to its simplicity, Zapper is gaining momentum across the US, Europe and Africa, partnered with over 12,000 businesses. Easily adapted to any payment environment, it seamlessly provides industries such as hospitality, retail, bill payments and transport with a simple all-in-one solution to engage with individual customers.
Anish Keshwara, director of Keshco Limited, owns several Nisa stores around Peterborough and launches with Zapper this month. “We are always looking for innovative ways to improve our customer experience, understand our shopper habits and deliver real value,” he says. “With Zapper’s next-generation marketing solution, we believe this is the future for retail convenience.”
The Zapper app is free to download for Android, iOS and Windows platforms. For more information call 0333 370 4414 or email email@example.com