REAL Digital – providing the route to market for remote healthcare

UK customer communications provider REAL Digital is leading the way in providing robust and secure issuance and packaging of personalised screening, test kits and connected devices for the healthcare sector.

Chris Tagg, Sales and Marketing Director & Brett Smith, Director of Innovation Strategy

Having successfully fulfilled personalised kits for the UK’s Bowel Cancer Screening Programme for the last 10 years, REAL Digital is experienced in handling confidential client data, understanding the controls and processes needed to oversee the distribution of individual test kits and associated supporting literature.

To meet the changing demands of the kits and devices that are now available, REAL Digital has developed automated packaging solutions that can manage a complex mix of shapes, sizes and combinations of products. A background in re-engineering processes, designing automation technology and formulating innovative packaging design have come together with many years of marketing communications experience to ensure that the messaging accompanying the kits is clear and concise, driving up the return rates of correctly completed sample collection.

With a health service – both NHS and private – struggling to maintain a face-to-face presence for the number of interactions now required, the ability to manage remote sample collection and treatment or facilitate prevention programmes to capture the presence of disease as early as possible are all critical factors towards relieving some of the pressure on the modern healthcare system.

There is no doubt that the healthcare system is finally changing – the current situation is unsustainable. New technology to manage patients remotely provides tremendous opportunity to proactively manage patients as an alternative to the current episodic nature of treatment. The healthcare sector has to do more, more efficiently. Communication, Packaging and logistics are key to patient engagement alongside successful data capture and data dissemination. REAL Digital brings this to the arena to enable a complete and joined-up patient journey.

See how REAL Digital are getting patients to support their own healthcare from home.


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