Moving Towards Asset Management 2.0

Léopold Gasteen, CEO & Founder


The term Web 2.0, coined in 1999 by Darcy DiNucci, came to emphasise the “second” evolution of the world wide web from a set of static webpages to a system of dynamic user-generated content, driven by user collaboration and interactivity.

What followed was the consolidation of several previously fragmented industries. LinkedIn disrupted recruitment, Facebook brought together friends on social media, Instagram changed the way we share photos and Twitter unified our thoughts – So isn’t it time something connected stakeholders in the asset management space – an industry managing over USD 70 trillion last year, yet operating in such an archaic, inefficient and fragmented way?

First, we need to look at the challenges facing the industry today. Alternative investments have underperformed relative to other asset classes (hedge funds lagged the S&P by 6% last year), there is pressure to comply with increased regulation and a challenge to remain competitive given the changing market dynamics brought about by the Fintech sector.

Asset management 2.0 will be characterised by AI (robo-advisors) and data-driven decision-making, necessitating the need for a centralised data-aggregating product where key stakeholders in the space can interact. At Edgefolio, this is exactly what we are building - a marketplace connecting allocators with fund managers in a compliant, secure and beautiful way.

By plugging the data gap between these players, Edgefolio equips fund marketers with data-driven insights to optimise the fund sales process, whilst giving allocators all the tools to screen for, analyse, interact with and conduct due diligence on - funds on one, compliant platform.

Edgefolio covers 90 percent of the typical allocator’s workflow in one place, offering institutional investors a solution to managing wealth at a fraction of the cost. Our machine learning algorithms generate suggestions to allocators, based on type, search history and location – leading to efficiency gains in portfolio construction. Every allocator journey on the platform is tracked, creating an auditable trail of reverse enquiry – ensuring full compliance with AIFMD.

What’s more, we are building a global product. Our vision is to serve both institutional and retail investors alike – covering a broad range of products – traditional and alternative – across the full spectrum of the asset management space.


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