Thomas Cook launches ‘pick your room before you go’ service
22 September 2017
A tour operator is enabling holidaymakers to choose their hotel room before they leave home.
Thomas Cook believes its Choose Your Room initiative will benefit customers wanting a more personalised experience, such as Instagram-obsessed travellers getting accommodation with a view and large families having rooms near each other.
It claims to be the first UK package holiday firm to offer such a service.
The scheme has been launched in 50 hotels and will be available in 300 by summer 2018.
Thomas Cook's UK managing director Chris Mottershead said: "We know our customers don't stand still and have higher expectations of their holidays than ever before.
“This great new service allows us to raise the bar in terms of the quality, value and service we can offer customers staying in our hotels.
“We have always prided ourselves as a pioneer in the travel industry and this innovation is receiving overwhelmingly positive feedback from the customers who’ve taken advantage of it.
“We think it makes a great addition to the difference they can look forward to by booking with Thomas Cook over the coming year.”
Customers can access hotel floor plans online so they book specific room six days before the start of a trip at a cost of 30 euro (£26) per booking.