Better customer data means better customer service

Find out how you can overcome the dreaded complaint call by investing in faster data

“I have a complaint,” begins the dreaded customer tirade over the phone. Ask any account manager in retail and they will confirm that no matter how long they have practised their profession, this line can still make their knees jerk.

Customers keep complaining about late deliveries, wrong deliveries, long waiting times for customer support and misguiding offers that disappoint them. What is behind the upset calls and raging tweets? Manish Gupta, Chief Marketing Officer at Redis Labs, puts data behind everything. In his interview with Business Reporter, he encourages organisations to invest in rapid data storage and traffic. Find out more by watching the video above.

This article was published in our Business Reporter Online: Dragging retail into the 21st century.
Read the full issue online now!