Criteo is ready for GDPR
23 April 2018
Cedric Vandervynckt, EVP, EMEA, Criteo
May 25, 2018 is an important day for the citizens of the European Union as the General Data Protection Regulation (GDPR) goes into effect. The GDPR replaces the 1995 Data Protection Directive and harmonises the various data privacy laws that exist across all 28 member states. Here at Criteo, our view is that consistency and certainty around privacy and data protection is a win-win for businesses and the consumers they serve.
Since our founding in Europe in 2005, Criteo has had a proven record of ensuring its technology has the highest levels of data privacy and security while helping its clients meet shopper expectations with advertising that is personalised and relevant. In fact, we are already in compliance with key elements of GDPR and are well positioned to rapidly implement any additional requirements. Furthermore, we are working with clients and partners who are subject to the new regulations, offering them support and sharing best practices for them to best manage the transition. Criteo is ready to tackle the GDPR challenge and expects a limited impact of the new regulation, if any, on our clients’ and partners’ ability to work with Criteo.
For Criteo GDPR is an evolution, not a revolution. Find out more at www.criteo.com