What you ought to know about digital transformation risks

Feeling like you have all bases covered to make the organisational impact with your digital transformation programme? So it will be an easy tick in the box at the end of the project. The reality is that transformation takes time, effort and patience, as you must buy into it for the long term and not just for a quick win.

You shouldn’t treat a transformation programme as just another IT project or like an in/out tray for filing letters and other documents. Similar to IT projects, these trays provide an intended benefit for a set purpose at a specific period in time – improving efficiency, in this instance. Which is why, businesses should view their digital transformation as a journey, according to John Owen, Group CEO - Mastek in the video below.

If enterprises replicate the same in/out tray approach to deliver a digital transformation project, they run the risk of ending up with shiny new technology in the best-case scenario, or an inefficient process at the worst. This is because there are a number of factors that can derail a transformation project. Andrew Livesley, Group Chief Architect - JLT and Rav Roberts, Global Head of Digital Governance and Compliance - Diageo highlight some of these issues in the video below.

Replicating new technology and processes is not enough. Rapid advances in technology have led to higher expectations from users. Enterprises must reimagine and reengineer the business model to capitalise on the limitless opportunities that technology can offer.

Step back to step forward

Rethink how you can exploit today’s technology to respond to future needs. Take the example of the retail sector where new market entrants used digital to reengineer the customer experience. Traditional retail establishments have had to respond ­- the successful ones used digital to transform their businesses, improving every aspect of the customer experience, some even moved away from brick-and-mortar establishments to online business models.

Consumer businesses could open up to omnichannel, for instance. Incorporating not just tactical, but strategic approaches such as this will offer the customer a seamless experience of browsing a product on his or her laptop in the morning, and purchasing it through a smartphone later in the evening during their daily commute. This is not just a tactical measure to save costs through the online medium, but a strategic one that aligns with the customer’s needs for an always-on, anytime, anywhere shopping experience.

Such radical and seamless change necessitates not just a technology shift, but more importantly, a change in the organisation’s mindset, where buy-in is sought from all stakeholders involved. Prahlad Koti, MD - Mastek UK explains this change in the video below.

“Embracing business transformation is fast becoming an existential issue for most organisations,” says Prahlad. “If incumbents have to achieve service differentiation and retain customers, they must make step-changes that respond to current business and technology dynamics, rather than feel overwhelmed by the pace of industry evolution.”

Know more about overcoming operational roadblocks hindering the success of your digital transformation strategy. Take the first step by downloading our whitepaper, “Convert Strategy into Results with a Digital Target Operating Model”, here.


By Esperance Barreto, Content Manager, Mastek