Debunking plastic packaging myths

Georges Gravanis, President of Label and Graphic Materials Group, and Pascale Wautelet, Vice President of Global Research and Development, Label and Graphic Materials Group, Avery Dennison


An interview with Georges Gravanis, President, and Pascale Wautelet, Vice President of Global R&D at Avery Dennison, Label and Graphic Materials.

Avery Dennison is a proven and recognised leader in sustainable change. In 2018, it was featured in Barron’s inaugural list of the 100 Most Sustainable Companies, recognising the work done to improve the company’s environmental footprint to put it at the forefront of sustainability. We’ve made great strides across the board to improve every facet of our environmental impact. But more than just our own direct impact, Avery Dennison recognises that – as a materials science company with a multi-billion-dollar packaging solutions business – it can have a huge influence on how both brands and consumers impact the environment through their use of packaging, and plastics in particular.

Avery Dennison has taken steps to curb the amount of material it sends to landfill – half of our sites are now 100 per cent zero-to-landfill, and as a company we are 91 per cent zero-to-landfill. Our production processes are becoming cleaner and more environmentally-friendly; we are committed to reducing our absolute greenhouse gas emissions by 3 per cent year-on-year.

We’re also committed to developing products that change the way people recycle. Our award-winning CleanFlake portfolio is based on an innovative adhesive technology that ensures clean separation of label and packaging. When recycled, the label separates from packaging and clean PET flakes sink to the bottom of the recycling bath for reclamation. This ensures a healthy ecosystem for recyclable materials.

Meanwhile, our work in RFID allows for improved inventory management, helping to reduce food waste by allowing producers to pinpoint where in the supply chain food might be spoiled. Taking proactive action to track your goods is an effective way of cutting down wastage.

Leading this change is our president, Georges Gravanis, and our head of R&D, Pascale Wautelet. As well as having decades of business experience, both are qualified polymer chemists and have a wealth of experience in plastics and sustainability, leading Avery Dennison’s innovation to improve its environmental footprint.


Make your PET bottle recycling easier with the Avery Dennison Clean Flake Portfolio.

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