Justin Hartanov, Chief Commercial Officer, Syndigo

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Using Syndigo’s platform for greater transparency and conversions

Today’s consumer is in total control of the shopping experience – and they expect any questions they might have about a product or service to already have immediate, easily-accessible answers. This presents a difficult challenge for businesses – how to ensure the proper information is in the right place at the right time. Retailers and brands must be vigilant in creating, managing and sharing product content that is accurate, consistent and up-to-date. And it all must be delivered to every channel partner in their required formats.


Syndigo provides product content, nutrition information and digital media for the retail ecosystem, delivering an end-to-end content experience across brands, distributors and retailers. It offers the most complete and flexible types of content on a single platform, with the ability to syndicate directly to retailers and recipients as well as through the GDSN.


Through Syndigo’s Content Experience Hub (CXH), brands, distributors and retailers have a single, fully integrated platform that enables them to create, collect, manage, enrich, audit, verify, syndicate and analyse their product content across trading partners.


This means that retailers and distributors can drive greater shopper loyalty and engagement while increasing conversions, by delivering a consistent, seamless online and in-store product experience. In addition, since retailers receive approved and validated content from brands through CXH, they ensure they are accessing the most up-to-date information on the items they sell, driving better consistency throughout the supply chain.


Brands also benefit: Syndigo helps to increase shopper engagement and conversions by providing more complete and transparent information, plus enhanced rich media content to drive brand loyalty, by ensuring brand and product consistency across all channel partners. Brands also can see health of their products through CXH in near real time, with specific measures to show which, if any, content needs to be corrected or updated.


Nearly half of Syndigo’s clients already use CXH to syndicate the entirety of their product content library, across a network of more than 1,400 global recipients. Distributors, retailers and e-commerce platforms can tap into a network of more than 7,500 suppliers to access verified GDSN, core and enhanced digital product content. This content includes product images, weights and dimensions, ingredients, allergens, deep nutritional claims, creative and advertising content and digital-rich media. With CXH, all trading partners have near real-time access to accurate, complete and quality product information.

Learn how to manage your product information to drive consumer conversions. www.syndigo.com.

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