How AI exposed retail's biggest content problem
Tuesday, 29 Sep 2026
4:00 PM - 4:45 PM- How fragmented content estates spiral out of control until AI tools surface the errors at the point of intent
- Quantifying the cost of contradictory brand data on conversion rates and customer trust
- Structuring and governing your content estate to build a trusted, scalable, AI-ready foundation
Featuring:
Kevin Craine, Host, AI Talk
David Cost, Chief Digital Officer, Rainbow Apparel Co
Sahal Laher, EVP / CIO, Centric Brands
Maddie Hampson, Senior PR and Communications, UK and Europe, Storyblok
As AI transforms the retail experiences, trusted, consistent content has become the foundation of customer engagement and business growth.
From improving product data quality to strengthening customer trust and brand reputation, how are retailers reworking content as a strategic asset for AI-driven commerce?
Join our next episode of AI Talk with Kevin Craine, who hosts a panel discussion where we’ll explore:
- How fragmented content estates spiral out of control until AI tools surface the errors at the point of intent
- Quantifying the cost of contradictory brand data on conversion rates and customer trust
- Structuring and governing your content estate to build a trusted, scalable, AI-ready foundation
Join this panel discussion to discover how trusted retail content is enabling better customer experiences and preparing organisations for the future of AI.
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