Category: Management

The American View: Barbacoa de Amigos

Author: Keil Hubert

There comes a time in every business leader’s career where they convince themselves that time-tested rules of effective leadership ‘don’t apply’ to them. Business Reporter’s resident U.S. ‘blogger shares an embarrassing example of why this mistake often ends in failure... Read more

content marketing team

Best practice for B2B content marketing

Author: Jeremy Swinfen-Green

Content marketing: what is the best way of delivering an effective campaign? And how can you be sure you have succeeded? Over breakfast at the Langham Hotel in central London, 16 senior Business to Business (B2B) marketers gathered to discuss... Read more

The American View: Spleen of Darkness

Author: Keil Hubert

Do normal users really need to know IT’s deep, dark secrets is order to exercise good security hygiene? Business Reporter’s resident U.S. ‘blogger says ‘no,’ and argues that training on practical skills is a better investments in enterprise defence than... Read more

manhattan

Blockchain in the city

Author: Jeremy Swinfen-Green

Blockchain technology has the potential to transform the smart city agenda. I was lucky enough to be invited to a fascinating SmartCitiesWorld event on blockchain recently. The meeting, which took place in City Hall, and which was sponsored by blockchain company... Read more

The American View: Cubicle Farm of Abandoned Dreams

Author: Keil Hubert

Every kid wants to be an astronaut when she grows up, but 99.999999% of us never even see a rocket. Business Reporter’s resident U.S. ‘blogger explores how the steady erosion of our childhood ambitions leads to depression, hopelessness, and stress …... Read more