Our method is simple. Great stories, delivered through effective content, provoking conversations that lead to better business.
Founded in 2006, Business Reporter is a long-established content marketing and events company. Through its business analysis content, Business Reporter now enjoys a key strategic relationship with the Telegraph Media Group, City A.M. and Reuters; this has led to the company becoming one of the leading special interest reports publishers in the UK.
By working with many FTSE 350 and global companies, Drive and Business Reporter has produced great content, aimed at C-Suite audiences, for the likes of Google, IBM, Barclays, Boots, KPMG, Deloitte, PwC and Grant Thornton and is now one of the largest B2B video production companies in the country.
We will work with you to uncover objectives and metrics that will work for your corporate goals and complement your other marketing activity.
Our team of journalists, artists and presenters can create written content, video and audio, and engaging graphics. We can also run events for you.
We create and build full-featured commercial websites, microsites, video channels, digital and paper magazines, posters, podcasts, mini-books and email newsletters to showcase your content.
Promoting your content is just as important as creating it. We use paid media and our own extensive databases to get your content in front of your customers.
Optimising your content so that it is found by search engines is a key part of any campaign; whether it is video, audio or text, we know the best ways of doing this.
Using social media is just as important to businesses as it is to consumers. But you need to know how to use it and which channels work best for your goals.
Bradley is a serial entrepreneur with 32 years’ experience in sales, developing leaders, marketing and raising the profile of brands. He generously advises other businesses on how they can improve whether they ask for his opinion or not. Some of them even thank him. As such, he lives in a constant state of dissatisfaction.
Jeremy is Drive’s head of content strategy. He has worked in digital marketing since 1994 and is easily irritated by millennials who try to explain social media to him.
Tom is our Commercial Director, having reluctantly called time on his fledgling career in sports journalism. Tom leads commercial activity across all of the group brands and was a passionate advocate of content marketing long before it was cool. An avid traveler, he can often be spotted struggling up mountains in various far-flung corners of the world.
Anna likes asking questions, which is probably a good thing considering she does that for a living. Like Alice (in Wonderland), sheer curiosity drives her on. Though unlike Alice, Anna chases stories and not rabbits. After ten years in broadcast journalism working for the BBC, ITV, Levant TV and Resonance FM you’d think her curiosity would have subsided, but she just gets curiouser and curiouser.
Geoff is the office Francophile with a passion for digital media. When it comes to Drive’s digital output, he’s probably had a hand in creating it. Geoff has previously worked on campaigns for some of the world’s largest organisations including KPMG, Barclays and more, so you know you’re in good hands. Away from the office, you’ll probably find him in Paris enjoying some good wines and visiting various galleries.
Joanne Frearson is an award-winning journalist and editor. She has a passion for storytelling, having interviewed all sorts of high-profile people, from Sir Richard Branson and former NASA astronaut Mike Massimino to World Wide Web inventor Sir Tim Berners-Lee and interior designer Kelly Hoppen MBE. In a previous life she was a stock market reporter at Thomson Reuters writing about European and UK equities.
Maida is worryingly efficient, and in her spare time loves mapping out processes and workflows. Likes: work. Dislikes: fluffy words.
Margherita is the head of design at Drive. Whenever you see a cool drawing or design on Drive, it’s probably hers. She can solve a Rubik’s cube and her spirit animal is a panda.
We call him Sheikh (pronounced shake, choke on the kh for accurate pronunciation). Pre-Drive, Sheikh founded Chainy.com, connecting creatives and brands through campaigns. He loves everything video and speaks social media. He also made his mama famous through a video campaign with the UN, the Guardian and Cannes Lions. Sheikh focuses on building brands through social media (and killer content) and has worked previously with Social Chain and Connected Pictures. His go-to focus music choices for work are synthwave and lo-fi hip-hop.
Online or offline, it’s all the same to us. We will use the best channels suited for your goals and your target audience.
We understand the importance of good customer experience and work with you to ensure our content delivers this.
We ensure that everything we do fits with your corporate goals and amplifies any other marketing or sales work you are investing in.
You won’t find us promoting metrics that mean nothing to your business. And we will fit our work to your resources, taking as much of the weight as you need.
Let’s get our conversation started! We help brands build their profiles, we’re standing by to help you!
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