The Future of Retail

In this issue of Business Reporter, merchants, retailers and supply chain managers can learn from the experts how to avoid cart abandonment, use the best price-setting algorithms, and better understand their customers. We also take a look at how Lego learns from the toughest customers of all (kids), and the role of big data when it comes to learning who your customers really are.

The in-shop experience is getting digital by popular demand and for the benefit of physical retailers – but how far are customers willing to co-operate?

Created by Ole Kirk Kristiansen in Denmark in the 1930s, LEGO’s plastic building blocks have been popular with kids ever since. In a market where toys come and go, what is the secret behind its success?

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