Category: Advertising

Programmatic for the people

Author: webeditor

When done well, programmatic advertising provides brands with more transparency over where their ads appear and makes media buying cheaper and more effective. Yet the buying of digital ad inventory using a combination of first- and third-party data and a... Read more

Blue Monday ‘trivialises mental health problems’

Author: webeditor

Mental health charities have slammed so-called “Blue Monday”, branding the day as merely a “yearly PR event”. The third Monday of January, Blue Monday is supposedly the most depressing day of the calendar year. It is often accompanied by advertising... Read more