Category: Digital Content Summit

What is the future of digital content?

Author: webeditor

Digital content has moved on. Audiences are increasingly savvy about ‘advertorials’, or branded content that is subtly selling stuff, therefore brands need to get smarter. The key is personalisation – making the content genuinely useful or interesting to one particular... Read more

How to turn customers into “brand ambassadors”

Author: webeditor

Audience attention spans have changed. Back in 2000 it was 12 seconds – now it’s estimated at only 8 seconds. Marketers and advertisers are going out of their way trying to catch customers’ attention. It seems at times that they... Read more

The future of publishing

Author: webeditor

Remember the advice the Queen gave to Alice in Lewis Carrol’s novella Through the Looking Glass? “It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run... Read more

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