AI Investment Has an Execution Problem

AI investment is accelerating at scale, but infrastructure spending alone will not create enterprise value. Dennis Woodside, CEO of Freshworks, argues that organisations are struggling not because they lack access to AI, but because they have overlooked the operational foundations needed to make it work.

Drawing on lessons from enterprise technology cycles and real customer outcomes, he explains why businesses must simplify their technology stacks, focus on a small number of measurable use cases and choose long-term partners carefully.

The organisations that combine ambition with disciplined execution will be best positioned to turn today’s AI investment into sustainable competitive advantage.