Global Engagement Index Report

Customers are losing patience, and the signals are impossible to ignore.

The Global Engagement Index from SAP shows 75% of consumers are put off by disorganised experiences, a clear warning that fragmented journeys are costing brands trust and attention.  

What’s inside the report: 

• The engagement divide exposed
  Why consumer expectations outpace enterprise readiness and how fragmentation, silos and outdated systems fuel the gap.
• 2026 engagement maturity benchmarks
  The enterprise capabilities that separate high performers from the rest.
• The blueprint for modern engagement
  Five principles shaping enterprise‑wide engagement to help you transform every micro moment into AI-powered connected experiences.

Download the report