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Trust at scale - building loyalty in an AI-driven market

Trust at scale - building loyalty in an AI-driven market

Thursday, 10 Sep 2026

4:00 PM

How the psychology of loyalty has changed in the AI era - which customer moments carry the greatest emotional and commercial weight
How AI can enhance personalisation without eroding trust
Moving beyond incentive-driven marketing and intentionally building loyalty rooted in emotional connection

Featuring:

Kevin Craine, Host, DigitalTransformationTalk

Christopher D Peterson, Senior Director, Digital Commerce and eCommerce, ex Tom Ford Beauty · Ralph Lauren · KFC Europe

David Balko, Chief Marketing Officer, Wren Kitchens

Charlotte Nicholls, RVP Revenue, EMEA, SAP

Meet Our Host

We're delighted to announce that our host is the award-winning digital transformation influencer, Kevin Craine.

Kevin Craine

Kevin Craine

Host

Our Speakers

We are joined by industry thought leaders for each episode of DigitalTransformationTalk.

Ilaria Buonpane

Ilaria Buonpane

Chief Marketing Officer

Wear That

Christopher D Peterson

Christopher D Peterson

Senior Director, Digital Commerce and eCommerce

ex Tom Ford Beauty · Ralph Lauren · KFC Europe

David Balko

David Balko

Chief Marketing Officer

Wren Kitchens

Charlotte Nicholls

Charlotte Nicholls

RVP Revenue, EMEA

SAP

ON-DEMAND EPISODES

Thursday, 02 Jul 2026

4:00 PM

Closing the engagement divide in the age of AI driven customer expectations

Thursday, 30 Apr 2026

4:00 PM

Data Sovereignty in practice - securing critical operations

Tuesday, 25 Nov 2025

2:00 PM

Turning digital sovereignty policy into practice

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