AB Tasty dares to go further

This rebrand isn’t just a fresh look, though; it’s also about getting closer to customers and partners. Because what’s more human than learning from failures and striving for improvement? AB Tasty values collaboration with its partners, embracing change and progress as integral parts of growth. This new voice reflects a commitment to evolving alongside partners, fostering a culture of customer-centricity rooted in dedicated support.

While focused on the digital experience, AB Tasty has learned to change with its customers, and help those customers do the same.

Other factors underpin the new look. One of the key pillars of AB Tasty is its 13 years of expertise in helping and advising customers. It’s also a reflection of the challenge – to ourselves and our customers – to “dare to go further”, the key tagline of this radical rebrand. Change takes human effort, which is why AB Tasty works hand-in-hand with its customers to push boundaries.

Combining three essential components – the human approach, our expertise in the market and our unified platform – this rebrand places AB Tasty as a market leader in digital experience, that sees progress in all places.

AB Tasty saw its three most successful quarters ever during 2023, with 35 per cent year-over-year growth. This includes the signing of giants Christian Louboutin, Papa Johns, Puma, Audi and Unique Travel Corp, the worldwide representative of Sandals & Beaches Resorts. We also made strides in the APAC market with David Jones, FWD Insurance and NTT Docomo.

The past year has seen two further developments. Our new AI-powered search and recommendation function helps companies personalise and boost their website services, while EmotionsAI, a market-first emotions-based personalisation technology, allows companies to personalise messages based on the emotional triggers of their visitors. These cutting-edge technologies establish AB Tasty as not just a leader in experimentation but in personalisation as well: it was named a Google partner following the sunsetting of Google Optimize.

“2023 was a big year for AB Tasty, with tremendous growth, moving to one platform and further expanding our reach into AI personalization,” says Alix de Sagazan, AB Tasty CEO and cofounder. “Time and time again we have been told that our people, the AB Tasty team, are what truly makes the difference. This milestone year was made possible by the work of our amazing team who put customers first. We are looking forward to continued global growth and expansion in 2024.”