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ChatGPT for marketers – replacement or ren-AI-ssance?

Pushing the boundaries of AI can deliver for marketing will have a huge impact on customer experience, productivity, and marketing innovation

From promoting popular products to excluding unpopular ones, product data will help retailers weather the economic storm

Digital advertising is being used successfully to lure consumers back into physical environments

The story of a business is the story of the value that it offers. For the business to succeed, that story needs to be communicated effectively

Businesses should concentrate on the Moment of Service to grow their business for a successful future in the digital world

The world is in flux and retailers must be prepared to respond, focussing on mission-critical issues such as connectivity

Often it’s the simple changes to the way we work that are the most useful, helping you and your team save time and increase efficiency

As B2B ecommerce grows, a generation of tech-savvy business leaders are forging a new path to success

Retailers must invest in technology to keep supply chains strong in a time of uncertainty

Finding a responsible purpose should be the bare minimum that all companies strive to achieve

Data is the customer story, and visualisation tools help piece it together

The future of shopping is about creating your tribe, engaging authentically and being a lynchpin of your community