Leading change in a transforming IP landscape

Martyn Fish, CEO, HGF

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The intellectual property landscape across the UK and Europe is undergoing change. New technologies, shifting markets and more complex innovation are affecting how businesses protect and manage their ideas. As a result, expectations of IP advisers are evolving, with greater emphasis on strategic and commercially focused support.

 

HGF operates in this changing environment through its established presence across the UK and Europe, working with businesses that increasingly operate across borders and sectors. The firm has continued to adapt its patent and trademark services to reflect the practical challenges faced by innovation-led organisations.

 

A central consideration is how intellectual property supports wider business goals. Rather than treating IP in isolation, HGF works with clients to understand their commercial priorities and align protection strategies accordingly. This becomes particularly relevant as technologies converge, competition increases and IP portfolios grow in both size and complexity.

 

Leadership has played a role in shaping this approach. Under CEO Martyn Fish, HGF has placed greater emphasis on collaboration across disciplines, sectors and jurisdictions. This enables clients to receive consistent advice that reflects the international nature of innovation and brand protection.

 

Technology is also influencing how IP services are delivered. As digitalisation and data-driven innovation accelerate, IP strategies must continue to adapt. HGF invests in systems and processes designed to improve efficiency and insight, while keeping advice clear and practical.

 

At the same time, effective IP advice remains people-led. HGF continues to focus on developing its teams and building long-term client relationships. This helps maintain consistency of service as the firm grows, while preserving the trusted adviser role that clients value.

 

As the IP landscape continues to evolve, firms that adapt their models and remain closely aligned to client needs will be best placed to support innovation. HGF’s approach reflects this shift, supporting businesses across the UK and Europe as they navigate change and protect the ideas that drive future growth.

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For more information, please visit www.hgf.com.