Packaging solutions that meet today’s food and beverage trends

Sponsored by Avery Dennison

Did you know that it takes only seconds for a consumer to make a purchasing decision? With countless different products on the shelf, how do you ensure your brand stands out?

Product packaging might play a bigger role than you think. Its uniqueness, functionality or sustainability can create an instant buying trigger. It also builds on lasting brand reputation.

Evolving consumer packaging movements in the food and beverage space present great opportunities for brands to revisit their products and make continuous improvements for them to catch more eyes. Here, we look at the most prominent trends in the consumer packaging space.

Premium look for better shelf impact

Aesthetics always play an essential role in the consumer’s decision-making, especially in

a competitive industry such as food and beverages. It’s the first and foremost aspect of a product that consumers engage with.

A wider range of versatile, functional options

Designers and brands seek labels that can bring their vision to life. Consumers need packaging that is convenient and easy to use. Ongoing industry developments address these demands.

Engagement and transparency through digital technologies

Brands wish to engage consumers with their products by providing a story beyond what’s

printed on the label, using digital solutions that provide unique digital IDs to everyday items for end-to-end transparency.

Products that meet cost and productivity efficiency

Choosing a product that enhances productivity while meeting the budget is always a priority. Industry players seek labels that are optimised for printing, converting and applying that minimise interruptions and downtime.

Sustainability

Without question, sustainability is a top growth driver for many brands. Can the packaging be

recycled? Does it contain recycled content? Was it sourced responsibly? Does it use thinner, lighter materials for a reduced carbon footprint? With escalating sustainability movements, consumers are increasingly conscious about the environmental impact of their choices and expecting more from brands on the sustainability of their packaging.

Avery Dennison offers a range of sustainable and innovative packaging solutions that meet these trends for some of the most commonly consumed products, such as sauces, condiments, edible oils, jams and sweet spreads, concentrates, juices and ready-to-drink beverages, bottled water and milk. We also follow the latest food safety guidelines and regulations so you don’t have to worry about compromising the quality of your food and beverages.

Find the right partner and stay ahead

Working with and building a strong, long-lasting partnership with a qualified packaging supplier will help you stay ahead of these trends and benefit you in many other ways. You will be able to make a product choice that meets your exact needs, fulfils your budget and required volume and matches your timeline, and get proper technical advice and support and reach your sustainability goals easier and faster.

Accelerate your business growth with Avery Dennison

In 1935, we invented the first self-adhesive label, and we’ve never looked back. As the pioneer in the pressure-sensitive industry, we bring one-of-a-kind capabilities to labelling. With decades of innovation combined with deep knowledge of regulatory and legal requirements, we know the real world in which our labels must perform and the challenges they have to meet.

Built on sustainability

Avery Dennison continues to innovate in sustainable labelling technologies, from film and paper products that are made using fewer raw materials, and only what is necessary, to adhesives that enhance the recyclability of PET and HDPE plastics, to labels that contain recycled or renewable content, to those that are responsibly sourced.

While it’s still quite a common notion that a sustainable packaging solution should come with a hefty price tag or a compromise on results, that’s far from the truth. With Avery Dennison, you can rest assured: a sustainable label that delivers on performance and quality is possible, and often already available.

Avery Dennison offers a range of sustainable and innovative packaging solutions that meet these trends for some of the most commonly consumed products, such as sauces, condiments, edible oils, jams and sweet spreads, concentrates, juices and ready-to-drink beverages, bottled water and milk. We also follow the latest food safety guidelines and regulations so you don’t have to worry about compromising the quality of your food and beverages.

Find a solution that fits your needs best from our F&B solutions guide.

Download the Avery Dennison Food & Beverage Solutions Guide