2024 Unified Commerce Benchmark for Specialty Retail in Europe

Manhattan recently introduced the Unified Commerce Benchmark for Specialty Retail in Europe, an assessment based on real purchases, real returns and real customer journeys across digital and physical channels. The report, developed with Incisiv, Google Cloud and Zebra Technologies, evaluated 290+ customer experience capabilities for 50 brands in five European countries, including 13 from the UK. The UK playbook is now available, showcasing strategies of industry leaders like Nike, Next and Marks & Spencer.

Uncover key observations including:

• How UK retailers compare to major European peers?
• Insights into the leading brands in the UK and why they excel
• Essential findings across four critical categories: search and discovery, cart and checkout, promising and fulfilment and service and support.

DOWNLOAD THE REPORT HERE