Email Best Practices & Industry Trends Guide

In this guide, we’ll walk you through the core principles that drive results, highlight the latest trends shaping the inbox and equip you with a practical, step-by-step checklist to optimise every email campaign.

Inside, you’ll discover:

• The importance of email marketing and its impressive ROI
• How to navigate the legal landscape of email marketing, including privacy and compliance
• Key factors to ensure deliverability and that you reach inboxes
• Personalisation techniques to create engaging customer experiences
• Creative strategies for compelling design and copy
• The impact of the email environment, including mobile optimisation and dark mode
• How to measure success with the right KPIs
• Testing and optimisation frameworks for continuous improvement
• Emerging trends such as BIMI, AI, interactivity and minimalism

Download the guide now