From crashes to cash

This report explores the growing impact of service disruptions on subscription businesses and customer loyalty. In 2024, major outages across industries such as digital streaming, financial services and e-commerce highlighted the consequences of poor peak performance.

Recurly’s research reveals that 45 per cent of customers would switch to a competitor after critical service disruptions, while 37 per cent have already cancelled subscriptions due to poor performance. The report provides key insights into the sectors most affected, customer expectations, and the importance of proactive preparation. Readers will gain a deeper understanding of how to mitigate outages, retain subscribers and stay competitive in an increasingly demanding market.

Click here to download the report