Life insurers can grow market share by facilitating agents’ ease of doing business

Ninety five per cent of insurers report that they’re committed to improving digital experiences for their agents. So why do 61 per cent of life insurance agents still face multiple daily challenges? 

 

With a world of information at their fingertips, customers are more informed, and their expectations are higher. They demand digital tools that match the convenience and efficiency they experience in their everyday lives. For agents, keeping up with customer expectations is a growing challenge.

 

To address these hurdles and enable agents to work more efficiently, insurers must embrace AI-powered distribution, integrated sales and marketing tools, and data-driven customer insights.

 

In our latest point of view, we take a deep dive into these topics, exploring practical steps insurers can take to empower their agents and making it easier for them to sell your products. 

• Key strategies insurers are using to enhance distribution and empower agents
• How a unified digital toolbox can optimise every distribution channel
• Two real-world use cases showing how life insurers in different countries can empower agents to create interactive policy proposals and streamline application processes  

 

Download the PoV and discover