The Marketer’s Road to Content Health in 2026

Marketing did not change overnight, but the signals that marketers depend on did.

Discovery now happens across AI-generated answers, summaries and comparisons, often before anyone lands on a website. As a result, many teams are producing more content while feeling less confident about what actually gets seen, trusted or reused.

This whitepaper is built on insights from over 150 marketers and focuses on the practical side of that shift: how roles are changing, where teams feel stuck and what it takes to maintain content health when visibility no longer depends on clicks alone.

Download whitepaper here