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Customer Experience

Misaligned metrics

Misaligned metrics

The future customer and the move towards passwordless

The future customer and the move towards passwordless

Infrastructure: foundation of a successful customer experience

Infrastructure: foundation of a successful customer experience

Netflix's chief product officer Eunice Kim to leave

Netflix's chief product officer Eunice Kim to leave

Don’t put shade on your distinctive brand assets

Don’t put shade on your distinctive brand assets

The critical importance of accessibility

The critical importance of accessibility

Spotify flags price rises as it introduces new services, FT reports

Spotify flags price rises as it introduces new services, FT reports

American View: All big projects go awry; what matters is how you recover

American View: All big projects go awry; what matters is how you recover

Accessibility beyond compliance

Accessibility beyond compliance

Rethinking the marketing role of physical mail

Rethinking the marketing role of physical mail

The dangers of using AI to optimise marketing

The dangers of using AI to optimise marketing

Subscriptions: the black hole of digital marketing

Subscriptions: the black hole of digital marketing

Trust me, I’m human: Why empathy still wins in AI-driven CX

Trust me, I’m human: Why empathy still wins in AI-driven CX

In the age of chatbots, great customer service always wins

In the age of chatbots, great customer service always wins

Grow your personal brand or be left behind

Grow your personal brand or be left behind

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