Beyond the dashboard: how AI ROI is hidden around the corners

Technology09 Sep 2025

Sponsored by Digital Sense

Uruguayan AI firm Digital Sense is showing global leaders how to move from reactive reports to predictive power, using computer vision and data science to get actionable insights

For any IT leader, the dashboard is a familiar sight: a mosaic of charts and KPIs showing what happened yesterday, last week, last quarter. It’s a vital rearview mirror. But the most valuable question in business is never “what happened?”, it’s “what’s next?” The real ROI lies in seeing around the corner. And for that, you need a different kind of intelligence.

Here’s where Digital Sense steps in. This specialist Uruguayan AI firm has become a strategic partner for global titans. The company’s success lies in mastering two critical domains: computer vision and predictive data science, which allows companies to see the unseen.

Eyes everywhere: remote sensing and anomaly detection

How do you monitor thousands of hectares of farmland, for example, or a fleet of offshore wind turbines, in real time? The traditional method is slow, expensive and often too late. Digital Sense’s answer is to look from above.

In AgriTech, this means optimising land use at scale for leading agricultural firms. Digital Sense’s models analyse multispectral imagery to monitor soil erosion and crop health, predict yields and detect early signs of stress or disease across thousands of hectares. The result is improved sustainability and optimised resource allocation. The best part is that this kind of technology is not always used for individual solutions, but can be used at a national scale.

Digital Sense has elevated anomaly detection to a new standard for companies committed to delivering greater efficiency and quality for their clients. In fruit sorting, for instance, AI enables the precise identification of defects and the classification of fruits according to market requirements and packaging needs, speeding processes and reducing labour costs.

For more information on anomaly detection, check out the Journal of Mathematical Imaging and Vision article by Álvaro Pardo, Matías Tailanian, and Pablo Musé, U-Flow: A U-Shaped Normalizing Flow for Anomaly Detection with Unsupervised Threshold. You can find a summarised version on Digital Sense’s website too.

In space-tech and energy, this technology extends to critical infrastructure. In new renewable energy sites, for example, the process for reading the ground and studying the data is much faster and easier than ever before, thanks to a highly reliable computer vision model that automatically detects, geolocates and measures boulders and debris on the seabed.

Driving business decisions with predictive data analytics

This same analytical rigour is being applied to the core of business strategy. While many companies collect vast amounts of customer data, Digital Sense builds the layer that makes it profitable. It helps businesses move from reactive analysis to proactive strategy.

The company’s work with renowned brands showcases the power of this approach:

Churn prediction. For consumer-facing companies such as a giant US beauty retailer and smart-gym leader, retaining a customer is far more cost-effective than acquiring a new one. Digital Sense builds models that identify customers at risk of churning with high accuracy, allowing marketing teams to intervene with targeted retention campaigns. You can even access a step-by-step guide on how to build a high-performance machine learning model for churn prediction with XGBoost.

Marketing mix modeling (MMM). How do you know your marketing investment is working? Digital Sense provides clarity. Its MMM solutions dissect complex sales data to attribute revenue to specific marketing channels, empowering leaders to optimise their spend for maximum impact. If you haven’t already, take the following steps to combine marketing, technology and data by understanding what Marketing Mix Modeling is.

What comes next? The Uruguayan advantage

What connects analyzing the seabed with artificial vision with predicting a customer’s next purchase is a core philosophy: data is only valuable when it tells you what to do next. Digital Sense has positioned itself as the expert translator between the chaos of raw data and the clarity of a decisive business action.

The lesson for decision-makers looking to champion initiatives that deliver clear, quantifiable business advantages is that success lies in partnering with experts who can bring together complex technology and strategic outcomes. Be disruptive: base it on knowledge and expertise.

If you’re ready to make the necessary changes to grow with your data and AI, get in touch.