Retail has spent decades expanding choice in the name of customer empowerment. Jeremy Swinfen Green argues that too much choice exhausts consumers, depresses conversion rates and undermines satisfaction
The cost of a single missing parcel is small. But at scale, costs become significant, and a poor experience by a vocal minority becomes a reputational risk
Caught between floods of AI-generated content and influencers who curate a sense of FOMO, consumers are seeking authentic, in-person experiences with brands
Human shoppers behave in ways retailers understand because the industry has spent years studying those behaviours. AI agents behave in completely different ways
Brands need full visibility of their products in-store. It’s time to swap outdated tools for technologies that enable real-time retail intelligence and stronger actionable execution.
Online shopping is changing what we want from physical retail, but it does not mean we no longer want it. Indeed many shoppers prefer the in-store experience