Guitar Center’s Data Migration Playbook

Facing an unreliable and complex data stack spanning on-premises, Redshift and Databricks, Guitar Center migrated to Snowflake.

In this session, Mike Doll, VP of Data at Guitar Center, shares the real-world playbook his team developed, moving beyond clichés to offer tactical guidance. Learn how they used product discovery to define user epics, determined their migration type and establish key principles for change management and execution. 

This presentation provides a practical cheat sheet for anyone planning or undergoing a data platform modernisation project.

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