Three keys to unlocking card loyalty

With 74 per cent of cardholders at risk of switching, banks are increasingly relying on their rewards programs to gain an edge. But there’s more to a rewards strategy than points and perks – a successful loyalty program can also create meaningful, long-term relationships.

Capgemini’s World Retail Banking Report 2025 suggests a new card strategy for banks. It’s one that responds to cardholders’ needs on both a rational and an emotional level – with three keys to success:

1. Customer-centricity
2. Consistent amplification
3. Advanced digital experiences

Read the report today