This comprehensive analysis reveals six critical trends reshaping loyalty marketing through 2026, based on extensive research across financial services, hospitality and retail sectors.
When intelligent systems seamlessly enhance every touchpoint customers have with a brand – that’s the power of AI agents to revolutionise customer experience.
Industrial procurement has reached a tipping point. More than 60% of buyers now purchase online, and digital channels account for nearly a third of all purchases.
BigCommerce’s flexible ecommerce solution was awarded 12 medals – 10 gold and two silver – by B2B industry expert Andy Hoar in the Mid-Market Edition of the 2025 Paradigm B2B Combine.
With 74 per cent of cardholders at risk of switching, banks are increasingly relying on their rewards programs to gain an edge. But there’s more to a rewards strategy than points and perks – a successful loyalty program can also create meaningful, long-term relationships.
In today’s banking landscape, digital innovation is transforming customer expectations, particularly in bank card services. Capgemini’s World Retail Banking Report 2025 highlights key priorities for banks to stay competitive